Bernard Huang

Presentations

Here's a collection of my presentations and podcast appearances on AI search, SEO, Content, Startups, and Bootstrapping:

  • From Search to Solutions: A Hands-On AEO Working Session
    [webinar]

    Last updated 2/12/26

    Hands-on working session on optimizing for AI visibility — how to structure content and data so LLMs like ChatGPT and Gemini recognize your brand as an authoritative source.

  • How GEO Actually Works
    [podcast]

    Last updated 1/12/26

    Content & Conversation (Siege Media) episode on whether GEO is actually different from SEO, how AI agents process information, mentions vs. backlinks, and measuring citations and brand search.

  • How AEO / GEO / AI SEO Actually Works

    [slides] | [webinar]

    Last updated 12/11/25

    Clearscope webinar breaking down how AI-driven search actually works — training data, grounding, and citations — plus the AEO/GEO playbook for winning visibility on Google, Gemini, ChatGPT, and whatever's next.

  • AI-Driven SEO Revolution: The Future of Discoverability

    [podcast]

    Last updated 11/18/25

    saas.unbound episode on how LLMs transformed search strategy — the shift from ranking in search results to influencing the answer an AI hands to a user, and a three-layer model for AI-driven retrieval.

  • Building AI-Powered SEO Tools

    [podcast]

    Last updated 7/24/25

    AI Code Central episode on building AI-powered SEO tools and what AI-first search means for software builders.

  • The Future of SEO
    [podcast]

    Last updated 9/16/24

    Content & Conversation (Siege Media) deep dive with Ross Hudgens on the state of the SEO industry — AI's impact on content, Reddit's rise in search results, and where search goes next.

  • Creating Engaging SEO Content in the Age of AI
    [podcast]

    Last updated 8/7/24

    Azeem Digital Asks episode 79 on AI Overviews, Google rewarding perspective-led content, and why the future of content distribution is fractured across multiple channels.

  • SEO in the Age of Generative AI: Mastering Topical Authority and Content Strategy
    [podcast]

    Last updated 6/20/24

    Content Disrupted (Skyword) conversation on the cannibalization of search traffic, topical authority, and using content to build trust in a landscape flooded with commoditized information.

  • A Refreshing Approach to SEO
    [podcast]

    Last updated 6/19/24

    Marketing Speak episode 454 with Stephan Spencer on topical authority, information gain, ranch-style SEO, and Google's evolving algorithms in the era of generative AI.

  • Topic Maturity, Information Gain, & Search Intent
    [podcast]

    Last updated 11/22/23

    Rankable (iPullRank) episode 124 on query expansion vs. information gain, query diversification, and predictions for the future fragmentation of search.

  • What’s Going On With SEO in 2023

    [slides] | [webinar]

    Last updated 8/11/23

    Talk given to Clearscope audience on what's been happening with SEO.

  • How to Rank SEO Content in the Era of AI

    [slides] | [webinar]

    Last updated 10/10/23

    Talk given to Richmond Tech Council, Digital Marketer's Organization, and webinar participants about the impact of LLMs, SGE, and AI on SEO.

  • The Future of SEO Content

    [slides] | [webinar]

    Last updated 4/10/23

    Talk given to webinar participants at Minuttia agency.

  • How SEO works in 2020: An in-depth inquiry into Google's algorithm

    [slides] | [webinar]

    Last updated 3/12/20

    Talk given at the Online Marketing Conference Sydney in Australia & WriterAccess webinar.

  • When to consider SEO for your startup

    [slides]

    Last updated 9/18/19

    Talk given to the participants of the Product Qualified Summit.

  • How Machine Learning is Changing Search Engine Optimization (SEO)

    [slides]

    Last updated 2/13/19

    Talk given to IBM THINK 2019 participants.

  • How to Think About Early Stage Company Growth & 500 Startups Hell Week Kickoff

    [slides]

    Last updated 7/30/17

    Introduction to the 500 Startups early stage company growth process. Kicked off Hell Week for 500 Startups batch 22.

  • The Content Marketer's SEO playbook
    [guide]

    Last updated 7/27/17

    A step-by-step playbook for writing SEO-driven content. Learn how Optimizely increased search traffic by 52% in less than 1 month using Clearscope and Mushi Labs' content process.

  • SEO 101

    [slides] [youtube]

    Last updated 6/23/17

    Introduction to SEO talk given to 500 Startups batches #18-#20 during Marketing Hell Week, 500 Startups Series A Program participants, and Blue Startups batchmates.

  • Guerrilla Marketing: early stage war stories & growth tactics
    [slides] [youtube]

    Last updated 5/4/17

    Guerrilla marketing presentation given to 500 Startups batches #18-21, Digital Freedom Festival (DFF) attendees, Israeli executives and founders forum (IEFF), and TradeCraft students.

  • Programmatic SEO
    [slides]

    Last updated 3/27/17

    Tactical programmatic SEO advice given to 500 Startups Distro Toronto participants.

  • Grow Your Startup to the Next Level
    [slides] [youtube] [panel]

    Last updated 11/29/16

    Keynote given at the Digital Freedom Festival in Riga, Latvia. I cover practical insights on going from idea to your first few customers.

  • Growth Hacking: Different Tactics For Different Stages
    [slides]

    Last updated 2/26/16

    How to think about growth at different stages of your company. Mainly concerned with pre-product market fit, product market fit, and scaling. Prepared for StartupTurkey attendees.

  • How to Get High Quality Search Traffic
    [slides] [youtube]

    Last updated 12/2/15

    Learn the basics of SEO for your startup (webinar presentation). Given to Etohum accelerator participants.

  • Growth Hacking Mindset & Techniques to Grow Your Business
    [slides] [youtube]

    Last updated 12/12/14

    Growth hacking tactics and theory at the Masters in Growth Conference in Istanbul.